In this article, we will discuss finding cornerstone content ideas. Cornerstone content is important for the success of your business or blog. If you are not familiar with writing cornerstone content, you can read here How to write Cornerstone content. Let us dig deep into finding cornerstone content ideas.
Understand your Target Audience
The first step in finding cornerstone content ideas is to understand your target audience.
Understand their needs, interests, and pain points, and use this information to generate ideas for content that will be relevant and valuable to them. This means that the more you know your audience, the easier it will be to create content they’re interested in.
Monitor your Industry
Another way to find cornerstone content ideas is to monitor your industry. Keep track of industry trends, news, and events, and use this information to generate ideas for content that will be relevant and valuable to your target audience.
Stay active on social media and focus on growing a following that you can survey for future content ideas.
Keep a Pulse on your Competition
Analyze their content and see what is working well for them (and what isn’t!). Read through comments left by customers in your niche, particularly their requests for content coverage. Your competition’s social media presence can be a goldmine for cornerstone content ideas.
Use this information to generate ideas for your own content that will be relevant and valuable to your target audience.
Use Keyword Research to Your Advantage
Keyword research is a great way to find ideas for cornerstone content.
Use research tools to identify popular topics and keywords in your industry, and use this information to create outstanding content that will be relevant and valuable to your audience.
Ask your Audience
Don’t be afraid to ask your audience directly for ideas. Use social media, surveys, or customer feedback to understand the topics and types of content that they are most interested in.
Write in an Engaging Tone:
The tone of your content is also important. Your writing should be engaging and easy to read. Use active voice, short sentences, and simple language to keep your audience interested.
And finally, here are some examples of the type of cornerstone content you’ll want to consider as part of your overall marketing strategy:
How-to guides are a great type of cornerstone content because they provide valuable information that helps your audience solve a specific problem or accomplish a specific task.
They can be in the form of blog posts, videos, or infographics and should be easy to understand and follow.
Research studies are an excellent type of cornerstone content because they provide in-depth insights and data on a specific topic.
Case studies are another great type of cornerstone content because they provide real-world examples of how your business has helped other customers.
They can be used to demonstrate the value of your products or services and to attract new customers.
eBooks are a valuable type of cornerstone content because they provide detailed information on a specific topic.
They can be used to establish your business as an authority in your industry, and to generate leads for your business.
Webinars are an engaging type of cornerstone content that allows you to interact directly with your audience.
They can be used to build a loyal following quickly and reach a wider audience.
Podcasts have become increasingly popular in recent years for many reasons, including:
Targeted audience: Podcasts allow businesses to reach a specific, targeted audience. They allow businesses to create content that is tailored to the interests and needs of their target audience.
Cost-effective: Podcasts are a cost-effective way to reach a large audience. They don’t require expensive equipment or a large production team to create and can be distributed for free to a wide audience.
Builds trust and authority: Podcasts allow businesses to establish themselves as thought leaders in their industry. They provide a platform for businesses to share their expertise and knowledge with their audience, building trust and authority with their audience.
Personal connection: Podcasts are also a great way to create a personal connection with your audience. They provide a platform for businesses to share their story and connect with their audience on a more personal level.
Increased engagement: Podcasts tend to have a higher level of engagement than other forms of content. Podcast listeners are often more invested in the content, listening to entire episodes and engaging with the host and guests.
Podcasts are mobile-friendly: Podcasts can be listened to on-the-go and on various devices, making them accessible to a wide audience.
Below is some example of corner stone content you can read through to get some thoughts:
Hope this article helped you find some ideas of generating corner stone content. if you still have some questions or want to ask something , leave a comment below.