Now that you have understood the importance of email lists and are ready to increase your subscribers, you must have considered two giants we’re talking about today: GetResponse vs Constant Contact. In this post, I am going to do a comparison between these two giants and it will help you to choose the right pick. GetResponse and Constant Contact are a great rivalry in the market right now but where do they differ or stand out from each other, let’s find out.
A few years back, I remember how businesses had to hire a professional for email marketing and had to pay a hefty amount to them. But with changing times now it’s been easy and simple. There are many software available by which emails can be automated and today we will specifically check GetResponse and Constant Contact and weigh its features. Both the platforms come with different features and choosing which one is best for you, depends upon your requirements to an extent, as well.
Contents
GetResponse vs Constant Contact: Defining The Rivals
Let’s start with Constant Contact and let me tell you what exactly it is and what it does. It is an online email marketing software tool that helps small businesses to import and boost up an email list.
On the other hand, GetResponse is an email marketing software platform that allows small businesses to increase traffic, boost sales, and generate more leads. GetResponse was once mainly an email marketing software but now it has grown into a powerful tool for making landing pages, conducting webinars, email automation, funnel building, and so on.
Features Comparison
Constant Contact vs GetResponse – comparing both is not easy. Both software is used as an email marketing software tool and is very much similar in features. That’s why I thought to break it down into a simple and understandable way. Below, I’ve enclosed a table which will help you to understand better. Have a look at this features comparison table:
FEATURES LIST
GetResponse
CONSTANT CONTACT
Landing Page
Yes
Yes
Email Automation
Yes
Yes
Webinars/ Events
Yes (Integrations with 3rd party apps available too)
Yes
Custom Domains
Yes
Yes
A/B Testing
Yes
No
Operating System
Web-based, iOS, Android
Web-based, iOS, Android
Autoresponder
Yes
Yes
Share Your Funnels
Yes
NA
Activity Tracking
Yes
Yes
Security
Moderate
Best
Optin Funnels
Yes
Only opt-in forms available
Social Media Integration
No
Yes
Ecommerce Integration
Yes
Yes
Free Trial
30 Days
60 Days
After reading the above table we can clearly say that in terms of features, GetResponse is the winner.
Constant Contact vs GetResponse: Key Features in Brief
Let’s study some of the unique features of GetResponse and Constant Contact.
Email Templates and Landing Pages
GetResponse comes with a wide range of options for email and landing pages templates. In just a few minutes you can create an effective and responsive email. One more important feature is email customization by which email can be designed in your way.
Constant Contact comes with 100 in-built email templates which make your task pretty easy. You can simply customize and design it according to yourself. It also allows you to check its preview so that you can see how it would look like when being opened by one of your audience.
Autoresponders and Social Media Integration
Imagine you are busy with your work and someone has just then signed up to your newsletter. So, to make it convenient, it allows you to make a series of emails once and it will be sent automatically when someone responds (sings up) to your newsletter. Autoresponders are the best way to schedule your email. Once a user responds, it will automatically send an automated email to the user.
GetResponse gives you two types of automated email, one at birthdays, welcome email, and festivals and second when subscribers take action. So, here you are getting more features than Constant Contact.
On another hand, Constant Contact allows you limited automation options and you get its premium features only with the advance plan. But here you are going to get great features by which you can share your newsletter to social media within a few clicks.
Split Testing
When it comes to this feature like A/B testing and landing pages, both the software stand equal. Let me tell you about split testing. This feature helps you to test and compare emails. It can enhance the effectiveness and efficiency of the email. By analyzing the results of split tests you can understand which campaign or funnel is performing best. You can then emphasize it even more. And after finalizing you can simply apply it.
Reporting Tools and Analytics
You need to track your progress and by this tool, you can check your engagement and check the analytics of your marketing. This will help you out to grow further
GetResponse allows you real-time reporting like tracking email in real-time, mobile tracking, social media tracking, webinar stats, form stats as well as newsletter stats and comparison between two emails to find which one is more effective.
And when we talk about Constant Contact, you get just some basic analytics like most engaged subject lines, unsubscribes, bounce rate, click-through rate, and demographics of contacts.
Opt-in forms
It is one of the best ways to increase subscribers to your email list. Once a visitor comes to your site, a pop-up form displays on the screen. Once the user fills it, you get email information and it will help in generating lead magnets and email lists. With GetResponse you get an opt-in form which is quite easy and simple.
In Constant Contact, it is named as sign-up form. Here it seems a clean and tidy way that doesn’t show popup again and again and the user doesn’t get frustrated.
Both the platforms have a great opt-in form to get customer details for your future references.
Contact Management
Managing contacts is a big task and needs a lot of effort. But here Constant Contact has a powerful system that allows you to customize your contact list. It also made exporting and importing softly. Even you can easily remove unwanted contacts plus features like add custom fields and tag contacts are also available.
While GetResponse doesn’t have much effective contact management, although it provides you some options like assign custom fields during export and import, deleting duplicate contacts, managing subscription lists.
Webinars and Event spot
If you wish to create an event and wonder how things will be managed, Constant Contact has made it simple. In just a few clicks you can set an event anytime and all the other works like payments and tracking registrations would be done by Constant Contact. Isn’t it cool?
GetResponse also offers webinars. Webinars can be easily hosted here. A webinar is one of the best ways to interact with your valuable customers/audience. In webinars, features like screen sharing, call to action, whiteboard, and polls and surveys are also available.
Customer Support Service
We see the toughest competition when talking about the customer support of both software services. GetResponse offers customer service support in many languages like English, Polish, Russian, Portuguese, German, French, and Spanish.
While Constant Contact is responsible for only one language that is English. A great feature GetResponse gives is to cancel your subscription via email or chat but if you’ve to cancel the subscription in Constant Contact, you have to speak to a billing specialist.
But the real battle occurs here, Constant Contact doesn’t provide support in languages other than English, it does so well with what they’re providing – in terms of response time, solving issues, helpful responses, etc.
Overall, Constant Contact is the winner with many positive reviews from the customers and reviewers. GetResponse lies behind by only a small margin with Constant Contact.
GetResponse offers four plans which are Basic, Plus, Professional, and Max. All plans come with a 30 days free trial and you don’t need a credit card for it.
Save
Basic Plan
It has a price tag of $15 per month. It includes some basic features like email marketing, autoresponders, unlimited landing pages, unlimited automation templates, sales funnel, and Facebook ads.
Plus Plan
You have to pay $49 per month and the additional features you get apart from the basic plan are automation builder, webinars (max 100), work together (3 users), webinar funnel (5 funnels), contact scoring, and tagging. It is the most popular and recommended plan to go with.
Professional Plan
You have to pay $99 per month to opt for this plan. This amazing plan offers you a wide range of services like unlimited automation builder, paid webinars, unlimited sales funnel, unlimited webinar funnel, and on-demand webinars. It is recommended to professional and big businesses.
Max Plan
This plan is fully personalized and flexible and comes with custom pricing which you can choose according to yourself by getting a quote. It’s an advanced platform with features like transactional emails, dedicated support, dedicated IP address, single sign-on (SSO), email campaign consulting and deliverability consulting.
Constant Contact
Save
Constant Contact has only two plans to choose with and it comes up with a 60-days free trial. Let’s check each plan.
Email Plan
It is a basic plan and costs only $20 per month. Features like unlimited emails, customized templates, tracking, reporting, A/B testing, and e-commerce integration is available in this plan. It is recommended for small businesses and who are just new to email marketing.
Email Plus Plan
Comes with a price tag of $45 per month this is the second and last plan. It includes all the benefits of the basic plan. The other add-ons you get are customizable pop-up forms, surveys, Polls, Coupons, advanced e-commerce marketing, new customer consultation, and dynamic content. It is well recommended for those who are known with email marketing and already have spent time with it. It is suitable for big businesses and professionals.
With a lack of many pricing plans, Constant Contact is not a very wallet-friendly option especially for solopreneurs or small businesses. GetResponse becomes a winner when it comes to plans and pricing.
Pros & Cons
GetResponse
Pros
User friendly and easy to use
List building
Email and funnel builder
Analytics are helpful
Opt-in forms
Customer support is strong
Cons
No tutorial videos
Customer service support
Not user friendly
Analytics are confusing
Forms aren’t responsive
Constant Contact
Pros
Easy to use
All-in-one system
60 days free trial
Reporting and tracking
400+ email templates
Email integration and payment services
Contact Management
Social Media Integration
Cons
Limited storage
Autoresponder is limited
Limited split testing.
Outdated designs and basic automation.
Conclusion: Which One To Go With?
Saying Constant Contact is just an email marketing software tool isn’t enough. It allows email marketing campaigns just like a pro and packed up with such amazing features one cannot deny. Some add-on features like social media integration and contact management are quite impressive and helpful.
GetResponse is a little bit older than Constant Contact and it has built trust among its users. It provides options like creating landing pages and funnel building.
The war between the two giants, GetResponse and Constant Contact, isn’t very brutal as you might see. If integrations are an important part of your business, Constant Contact is a better choice than GetResponse. For others, GetResponse wins the race almost in everything except Customer Support. It is also more intuitive, being longer in the market, and packed with features to give you growth.
