They say the money is in the list. I agree. But what good is the list if you can’t make good use of it? That’s why today we’re comparing two of the leading email marketing software. GetResponse vs ConvertKit it is.
Email marketing is crucial for any business, especially those who have an online presence. If you have just started your business then you may have a lack of time to invest in creating email and replying to customers whenever they respond as you might be busy with more important stuff of creating a business. Feels relatable? Then read on.
This is the point where you need email marketing and automation tools that can perform email tasks for you and save you time (remember time > money). There are a variety of email marketing software tools available but today we will talk about GetResponse and ConvertKit. Both are rivalries of famous marketing software such as MailChimp, Aweber, ActiveCampaign, software have brought this CovertKit vs GetResponse comparison to make things more clear and help you make an informed choice.
Contents
GetResponse vs ConvertKit: Defining The Rivals
GetResponse is an email marketing software tool that offers small businesses and content creators to boost up their business with the help of email lists and in generating leads. It also helps in creating landing pages, conduction webinars, and automation.
ConvertKit which is also an email marketing tool (obviously) is a rivalry of GetResponse. It also offers customizable email templates, sign-up forms, and creates landing pages to bring more and more subscribers to your email list.
Features Comparison
ConvertKit vs GetResponse – comparing both is not easy. Both software is used as email marketing software tools and is very much similar in features. That’s why I thought to break it down into a simple and understandable way. Below, I’ve enclosed a table which will help you to understand better. Have a look at this features comparison table:
| FEATURES LIST | GetResponse | ConvertKit |
| Landing Page | Yes | Yes |
| Email Automation | Yes | Yes |
| Webinars/ Events | Yes (Integrations with 3rd party apps available too) | No |
| Custom Domains | Yes | Yes |
| A/B Testing | Yes | No |
| Operating System | Web-based, iOS, Android | Web-based |
| Autoresponder | Yes | Yes |
| Share Your Funnels | Yes | NA |
| Activity Tracking | Yes | Yes |
| Security | Moderate | Basic |
| Optin Funnels | Yes | Yes |
| Social Media Integration | No | No |
| Ecommerce Integration | Yes | Yes |
| Free Trial | 30 Days | 14 Days |
After reading the above table we can clearly say that in terms of features, GetResponse is a clear winner. Few things that I feel ConvertKit should include are – support for mobile OS, the number of days for the free trial, and A/B testing.
ConvertKit vs GetResponse: Key Features in Brief
Let’s study some of the unique features of GetResponse and ConvertKit and only then we can assess better.
Email Templates and Landing Pages
Both ConvertKit and GetResponse have striking email templates that can be used to create customer-centric landing pages. GetResponse offers 100+ attractive templates and stock images which you can choose as per your requirements. Drag and drop facility makes the task even easier.
With ConvertKit, you get 25+ templates which are not as attractive as GetResponse. If you wish to create professional landing pages you need to subscribe to some services like Leadpages and Unbounce. They have simple and minimal designs. You also get a drag and drop facility as well as lots of free stock photos.
In terms of email template designs and landing pages, between ConvertKit and GetResponse email marketing softwares, GetResponse is the winner.
Autoresponders and Automation
Content creators and small business owners are usually busy with their work like promotions, learning, and applying new tactics, making strategies. So, they don’t have the time to type emails separately. So, to sort out this problem both ConvertKit and GetResponse allow automation and autoresponders. You just have to create some sequence of emails and it will automatically be sent when someone responds to your newsletter.
With GetResponse one gets options to automate not only emails but also get the authority to automate CRM and webinars. On the other hand, ConvertKit only allows you to automate your email marketing. But the user interface is quite a crystal clear. Here it’s a tie between both the competitors.
Reporting Tools and Analytics
It is very much important to track the progress and engagement of your marketing. This is where analytics and reporting tools are needed. GetResponse allows its users options like email tracking, mobile tracking, and real-time stats so that you understand the behavior and demographics of your users.
Another side of the picture is ConvertKit that also allows some basic reporting and tracking information. Still, these analytics are useful. Overall GetResponse allowed more enhanced analytics.
Opt-in forms
The basic motive of email marketing is to add up more subscribers to your email list. And both platforms provide pop-up forms so that users may subscribe to your newsletter. You can customize your signup form accordingly with seamless customization. Both can be set up accordingly so that users don’t get irritated. Here it’s a clear tie between and both stand head to head.
Contact Management
With a growing email list, it’s management is the next task we have to face. GetResponse has an effective contact management system if we talk in comparison with ConvertKit. It makes exporting, importing, removing duplicate contacts, and managing subscription lists so much easier to handle.
If I talk about ConvertKit, you only get one must in which you can adjust your subscribers using tags and segments. Here tag works as custom fields and unlimited tag options are available. It is quite simple and easy to use but the only problem is that they only provide one single list. You need to create another account for a new list.
So, here GetResponse is a clear winner over ConvertKit in terms of the subscriber management system.
Webinars and Event spot
I think webinars and hosting events are one of the best ways to communicate and engage with your audience. You not only make connections but also put a personal touch which increases the trust factor.
GetResponse and ConvertKit both offer webinars. In just a few clicks you can create an event and set notification email to your subscribers. It can also handle payment and registration. If you deliver high-quality content and knowledge through webinars then there is a great chance of increasing your email list.
Customer Support Service
And here comes the most important factor to consider while buying any product i.e. customer support service. GetResponse allows customers to support in 7 different languages. Their team is well trained who provides you every single information in a simple way.
But if you talk about ConvertKit, they provide you personalized help. You can contact via email or live chat support. Not only this they also provide 100+ articles and guides to get you more and more information. Live workshops can also be joined to get to learn more things. They have a little team but I must say they are more effective.
Overall, ConvertKit is the winner with many positive reviews from the customers and reviewers. GetResponse lies behind by only a small margin with ConvertKit.
ConvertKit vs. GetResponse: Plans & Pricing
GetResponse Pricing
GetResponse comes with a variety of plans. It consists of four plans which are Basic, Plus, Professional, and Max. All plans include a 30 days free trial and you don’t need a credit card for it.
Basic Plan
This is the first and basic plan comes with a price tag of $15 per month. It includes some basic features like email marketing, autoresponders, unlimited landing pages, unlimited automation templates, sales funnel, and Facebook ads.
Plus Plan
The second and most recommended plan costs $49 per month and the additional features you get apart from the basic plan are automation builder, webinars (max 100), work together (3 users), webinar funnel (5 funnels), contact scoring, and tagging. It is the most popular and recommended plan to go with.
Professional Plan
One has to pay $99 per month to get this plan. This amazing plan offers you a wide range of services like unlimited automation builder, paid webinars, unlimited sales funnel, unlimited webinar funnel, and on-demand webinars. It is recommended to professional and big businesses.
Max Plan
Imagine a plan which you can customize according to yourself. Isn’t it cool? This plan is fully personalized and flexible and comes with custom pricing. It’s an advanced platform with features like transactional emails, dedicated support, dedicated IP address, single sign-on (SSO), email campaign consulting and deliverability consulting.
ConvertKit Pricing
ConvertKit has three plans to choose and they provide a 14-days free trial. Let’s check each plan of ConvertKit.
Free
Tagged at $0/month this plan is for all those people who are looking to grow their small businesses. Best suited for solopreneurs, bloggers, and small businesses, this plan offers unlimited landing pages & forms, unlimited traffic, subscriber tagging, email broadcasts, only 1000 subscribers, and customizable domain.
Creator Plan
It is a basic plan and costs only $29 per month. This plan provides features like unlimited landing pages and forms, unlimited traffic, customizable domain, broadcast email, subscriber tagging, 1000+ subscribers, automated funnel and email templates, premium support, and integration. They’ll also allow you free migration to help you switch from your current tool.
Creator Pro Plan
Comes with a price tag of $59 per month this is the second and last plan. It includes all the benefits of the basic plan. The other add-ons you get are Facebook custom audiences, deliverability reporting, redirect link in email broadcast, subscriber engagement scoring, newsletter referring system, and priority support. You also get free migration as a creator plan. It is suitable for big businesses and professionals.
With a lack of many pricing plans, ConvertKit is not a very flexible option. However, it does provide a free plan which is incredibly helpful for bloggers, solopreneurs, or small businesses that are starting from scratch. Considering this, ConvertKit becomes a winner when it comes to plans and pricing.
Pros & Cons
GetResponse
Pros
- User friendly and easy to use
- List building
- Email and funnel builder
- Analytics are helpful
- Opt-in forms
- Customer support is strong
Cons
- No tutorial videos
- Customer service support
- Not user friendly
- Analytics are confusing
- Forms aren’t responsive
ConvertKit
Pros
- Easy to use
- 14 days of a free trial
- Reporting and tracking
- Email integration and payment services
- Contact Management System
- Better Personalization
- Subscriber based email platform
Cons
- Limited storage
- Autoresponder is limited
- A high price which isn’t worth
- Limited email templates
Conclusion: Which One To Go With?
We all have different motives for buying anything. If you are looking for email marketing software for a bigger audience with more options and customization, more features, multilingual support, and affordable price, then best to go with GetResponse. But if you need anything just for the subscriber list and you want a clean and tidy user interface then ConvertKit will not disappoint you.
If you have money to invest, go with GetResponse and if you are starting from zero, go with ConvertKit. Remember both are incredible tools and only by a small margin GetResponse wins the battle.
And why to forget that both the software comes with a free trial, try both of them simultaneously. Then you can understand which works best for you. But if you don’t have much time to test both then I suggest you go with GetResponse.
I hope this GetResponse vs ConvertKit post would have helped you. Still, have questions? If yes, simply put it down in the comment section below. I’ll love to answer your queries.
The information are deep and I learned new Features. Thank you for sharing.
Thanks for comment. If you have any other question, feel free to reach out to me.