A great way to stand out and solidify your place in your market is by creating what is called cornerstone content.
Cornerstone content is content that is evergreen, in-depth, and provides valuable information and insights to your audience.
It is designed to attract and retain customers, establish your business as a thought leader in your industry, and support your overall marketing efforts.
The rise of the internet and social media has made it easier than ever for businesses to reach their target audience. However, it has also made it more challenging to stand out in the crowded digital landscape.
In fact, businesses are now facing more competition than ever before, so it’s important to find new ways to differentiate yourself.
Cornerstone content is a powerful tool that you can use to achieve this goal. By creating valuable and informative content, you can set yourself apart and demonstrate to your target audience that you have something valuable to offer. In addition, you’ll show them that you are willing to go the extra mile to provide them with the information they’re looking for.
This special report will explore the importance of cornerstone content and provide guidance on how to create, optimize, and promote it to drive results for your business.
So, without further delay, let’s get started!
How to Create Cornerstone Content
Step 1: Identify your Target Audience
The first step in creating in-demand cornerstone content is to identify your target audience.
Understanding your target audience will help you to create content that is relevant and valuable to them—ensuring that you hit it out of the park every single time.
When coming up with a content plan, consider things such as demographics, interests, and pain points so that you’re able to provide information that best serves your audience.
Step 2: Choose a Primary Topic
Once you have identified your target audience, the next step is to choose a topic for your cornerstone content.
The topic should be relevant and valuable to your target audience and align with your business goals, but also be primarily evergreen. That way you don’t have to worry about your content becoming quickly outdated or needing ongoing work in order to keep it relevant.
In addition, you should consider conducting keyword research to identify popular topics in your industry. These can also be used as titles and sub-titles for blog posts to maximize your outreach by boosting your search engine ranking.
Step 3: Research and Collect Information
After you have chosen a topic, the next step is to research and gather additional information.
Use a variety of sources such as industry reports, studies, and expert opinions to gather information for your cornerstone content.
You shouldn’t rely on just a few sources; take your time evaluating the competition as well as what kind of content your target audience is actively engaging with.
Step 4: Create a Structure or Outline
Before you begin writing, it’s important to create a structure for your cornerstone content.
An outline, or framework, will help you to organize your information and make sure that your content is easy to read and understand, but it will also ensure you don’t forget anything important and that your material provides in-depth coverage of your main topic.
Consider using headings, subheadings, and bullet points to create a clear and visually appealing structure as well. Breaking your content into digestible segments makes it easier for your audience to read and understand.
Step 5: Write your Content
Once you have a structure in place, you can begin writing your content.
Make sure to use a clear and engaging writing style that speaks to your core audience. Dumb it down! Don’t use complicated or confusing jargon. Now isn’t the time to flex that English degree you might have. The idea is to create content that your audience will understand and enjoy.
Bonus points if you use images and videos to break up the content!
Step 6: Optimize and Proofread
After creating your cornerstone content, it’s important to optimize it for search engines and proofread it for errors. Also, use keywords in your title, meta description, and throughout the content.
Further, make sure to use internal and external linking to connect your cornerstone content to other relevant pages on your website and other websites. This will ensure your content is thoroughly optimized for search.
Step 7: Promote your Content
Once your content is optimized and proofread, the next step is to promote it to your target audience.
Use social media, email marketing, and influencer marketing to get word out about your cornerstone content.
You can also use paid advertising to promote your content to your target audience, if you have the budget in place.
Remember that creating amazing cornerstone content takes time and effort, but the results are worth it in the long run!