In this blog, we will explore the best practices for optimizing and promoting your cornerstone content to attract and retain customers quickly and easily. If you don’t know what is Cornerstone Content and what to get more details on How to write Cornerstone Content, read my previous blog post How to write Cornerstone Content
Step 1: Optimize for Search
Optimizing your cornerstone content for search engines is essential for making sure it can be found by your target audience. Use keywords in your title, meta description, and throughout the content.
Also, make sure to use internal and external linking to connect your cornerstone content to other relevant pages on your website and other websites. You can get more details here How to rank blogpost blog on Google to take a look at some of the content optimization for Google.
Step 2: Optimize for Readability
In addition to optimizing for search engines, it’s important to optimize your content for readability.
Use headings, subheadings, and bullet points to make your content easy to read and understand. Use images and videos to break up the text and make your content more visually appealing.
Social media is a powerful tool for promoting your cornerstone content. Share your content on your business’ social media accounts and encourage your employees and customers to share it as well.
Also, consider using paid social media advertising to reach a larger audience.
Step 4: Guest Post on other Websites
Guest posting on other websites is a great way to promote your cornerstone content and reach new audiences.
Reach out to other websites in your industry and propose guest posts featuring your cornerstone content.
Step 5: Focus on Email Marketing
Email marketing is another powerful tool for promoting your cornerstone content. Use your email list to promote your new content and encourage subscribers to share it with their inner circles. you can get more tips from here How to build a profitable email list.
By optimizing and promoting your cornerstone content, you can maximize its reach and take your business to the next level.