If you are here, that means you have started your blogging journey. And now you have already understood the importance of ranking a Blogspot on Google. You might have the wrong thought – ‘How to rank blog posts on Google? I can simply write and it’ll eventually rank.’ That is NOT how it works.
The number of bloggers in the USA is expected to grow to 31.7 million in 2020. There are more than 500 million blogs that exist in 2019. These stats are the findings of OptinMonster.
You can clearly understand the competition and why ranking Blogspot or other blogging platforms is NOT AN EASY TASK ANYMORE. Even though it’s difficult, if you are serious about ranking your blog on Google SERPs, SEO is the best practice that can help your Blogspot rank.
If you ask me honestly it is not that much tough if you apply some tips and tricks mentioned in this article below. They’re tested, verified, and work on all types of blogs. Consider it as one of the best investments for your blog.
SEO, that is Search Engine Optimization, can play a vital role in ranking a Blogspot on Google. SEO can be categorized into two parts, one is on-page SEO and the other is off-page SEO. Here we will discuss on-page SEO and focus on general tricks about how to rank your Blogspot on Google.
Well, is Blogspot Easy To Rank?
Blogspot is a free platform for blogging by Google and it is mostly recommended for those who are new into blogging and are at the basic phase of learning tactics about blogging. Though you don’t get premium options like in WordPress, there are some terrific ways and by applying these tricks you can still rank your blog on Google.
Also, many people have the misconception that since Blogspot is owned by Google, blogs made with it are easy to rank in SERPs. That’s NOT the case. Google weighs them equally.
So, let’s dive in and see those tricks that are gonna make your life easy 🙂
7 Terrific Ways: How to Rank BlogSpot on Google?
The first step: you have to take a serious look at your keyword research. Most people just ignore this part but the use of relevant keywords in your post makes the possibility of ranking better in Google search. Consider them the key element which helps Google understand what your blog is all about.
The next thing you have to do is to find the keyword. For it, free tools like Ubersuggest and Google Keyword Planner can be used apart from paid ones. I generally prefer Ubersuggest, because it not only shows related keyword ideas but also shows the search volume of the individual keyword. Google Keyword Planner is also a great tool to research keywords but it’s not very friendly to beginners.
Before moving forward let me tell you that you have to choose a focus or main keyword and some other keywords that are supporting keywords or related keywords termed as LSI (Latent Semantic Indexing) keywords.
For example, focus keywords can be Apple, and LSI keywords can be Apple iPhone, Apple iPad, Apple MacBook, etc.
Using the Keyword in the Content
You have to use the focus keyword in your title, in the first two headings, and in the first paragraph of starting i.e in starting 100-150 words. It is going to work as a fuel to your post. Use keywords at least some more times also apart from what I have told. There are some supporting keywords (LSI keywords) that have to be used in content at least one time each. Google will automatically detect it and chances of ranking your article in Google search will be improved.
The best way to get this right is to make a checklist of all these tips and tricks and check them off every time you write an article on Blogspot.
Publish Thorough Content
It is no doubt that people love to read through your content either looking for a solution to their problem or wanting to learn something. From the SEO purpose, it is recommended to publish content that has words count more than 1200. I write every article with more than 1200+ words at least. In terms of shareability, long contents perform better and one more benefit of it is to collect more backlinks.
One important thing to keep in mind while writing is about readability. People usually don’t love to read long paragraphs in the blog. So, it is recommended to write small paragraphs, so that it provides a better look and readability to users. Try to update your content on a regular basis. Google detects it as newly published content and chances of ranking will be better.
Optimize URL and Meta Description
Now here comes some technical aspects where you have to focus a little bit. URL also has its own benefit. As you can easily edit URLs on Blogspot, try to put your niche keyword in the URL so that Google detects it and your blog gets an advantage over other blogs. It is also suggested to keep the URL short. URL puts trust in users and hence clicking chances increases.
Let me tell you what the importance of meta description is. When searching something on Google, you find a description just below the URL. That’s what meta description is. If you don’t provide meta description, Google will randomly pick lines from your content as meta description. So, it’s better to provide a meta description of your blog (personalized and with focus keyword) on one or two lines so that readers get to know what this article is all about. In today’s practice, it’s roughly around 160 characters.
Optimize Title and Images for SEO
How would you react if I tell you that 80% of people decide whether to read a blog or not just by reading the title of the blog? Amazed! That’s quite true. You only have 2-3 seconds to capture users on the blog. So, choosing an eye-catching and attractive title or headline is more important than ever and if you implement a focus keyword in the title then it is like extra cheese on your pizza. There are many free title generator tools available on the internet. You can find my guide to choosing the best title generator tool here and make an informed choice.
The best blog includes text as well as relevant images. First of all, don’t add a lot of pictures, that will slow down the loading time of your blog which is hectic and irritating for the readers. Put some relevant images where it is required and try to make it SEO friendly by writing alt texts, captions, and uploading compressed images.
Increase Your Page Loading Speed
If your page takes more than 3 seconds to load, half of the readers will leave the page. And that’s where page loading time plays a vital role. Slow loading page can frustrate anyone and the reader will move to another blog leaving yours. For this, removing cache regularly with the help of some plugins like W3 total cache and WP rocket helps. In Blogspot, it can be done manually by editing a few codes (more on this later).
Off-Page SEO: How to rank your blog on Google?
All that we talked about was on-page SEO and how can it help you to rank your Blogspot blog on Google. Apart from it, there are some off-page SEO tricks that can also be applied for better ranking. So, let me tell you how the two most powerful ways to implement:
Guest post is a great way to increase your website rankings. You will get backlink by the website you are writing for and Google will notice that your content is relevant. It is recommended to follow the websites whose domain authority is better than yours, which means their rankings are better than your website. You can check your DA (domain authority) on Moz.
Leverage Social Media
Why forget this tool when it is free of cost and remains one of the most powerful ways to promote your blog regularly? Make your presence on social media sites where your target audience hangs out and make yourself fully focused on at least on them. Post regular content, engage with the audience, throw them valuable information so that they can’t deny visiting your website. This creates a win-win for all parties involved.
Conclusion: Now or Never!
To be very honest, you spend a lot of time and effort in creating a single blog and hope for more people to come and read it. But bringing traffic is yet another task you have to do by yourself in the initial days. So, by applying all the strategies mentioned above, you can improve your article as well as increase your chances of ranking better in Google search.
There is no rocket science in this. You have to apply these tactics regularly and have to be patient. Test them, and increase the application which gives you the best results Slowly and steadily you will notice the magic of your efforts. So, keep writing good quality content and decorate it with SEO and that’s it for ranking up in Google search.
Always remember – you are building a brand that is going to have a huge value 🙂